My Portfolio Services

As a professional well-versed in Email Marketing, I bring eight years of experience to the table. My journey in this field has equipped me with comprehensive knowledge of email marketing workflows, ensuring smooth and efficient campaign management. I have a strong understanding of deliverability and compliance, which is crucial in maintaining high email delivery rates and adhering to regulations. My technical expertise extends to DNS setup and other related aspects, enabling me to handle the technical side of email marketing effectively. This blend of skills and experience makes me a valuable asset in any email marketing team.

Well-versed in Email Marketing

Strategic Campaign Creation

With a focus on Strategic Campaign Creation in Email Marketing, I offer comprehensive services that cover every aspect of a successful email campaign. This includes End-to-End Email Campaign management, where I oversee the entire process from concept to execution. I utilize A/B testing to optimize campaign performance and create personalized email copies that resonate with the target audience. My expertise also extends to capturing leads effectively and maintaining Data Hygiene to ensure the quality and accuracy of our contact lists. Lastly, I closely monitor Email Metrics to gauge campaign success and make data-driven decisions. This holistic approach ensures the delivery of high-performing email campaigns tailored to meet specific marketing objectives.

With experienced in Email Deliverability and Compliance, I’ve excelled in managing spam filters and adhering to email laws. I’ve improved deliverability rates through IP reputation management and email authentication. I ensure email integrity and data protection with my knowledge of CAN-SPAM and GDPR. Additionally, I have experience in delisting blacklisted IPs. This combination of skills makes me a key player in managing email systems.

Experienced in Email Deliverability & Compliance

Knowledge is Power

I’m excited to learn more about email marketing.

Highlights

Looking to Generate Leads?

We can design personalized email templates to increase engagement for your marketing campaigns

Is your IP or domain blacklisted?

I can assist you in enhancing your deliverability rate to safeguard your domain or your company’s reputation.

Tracking email campaign metrics is vital for success.

I can help you create weekly or monthly reports to monitor our email metrics. Here’s a sample.

Visualizing your email marketing flow is key to understanding performance and guiding decisions.

I’ve mapped a sample workflow to help you see how lead engagement, automation, and campaign optimization work together to drive results.

Skills & Expertise

Email Marketing Strategy

Lifecycle journeys: welcome, nurture, re-engagement
Cold outreach copywriting with high engagement
Segmentation and behavioral Targeting
A/B Testing

Deliverability & Compliance

SPF, DKIM & DMARC setup for branded domains
Domain Authentication
CAN-SPAM ACT, GDPR compliant campaign execution
IP / Domain Warm-up
Phishing detection and spam trap avoidance
Blocked IP / Domain delisting
Data Hygiene

Marketing Automation

Klaviyo workflow: conditional splits, welcome emails, custom object
Performance analysis
Embedded forms and Hostinger integration

Email Service Platforms / CRMs

Klaviyo, Sendgrid, Lemlist, GoHighLevel, Mailchimp, Data Enhancement System, Deliverability Agent, Green Arrow, Moosend, Mailjet, Hubspot, Snov.io, Quattro, Retool, Pabbly

Data & Analytics

Excel / CSV uploads with custom fields
Engagement metric optimization (open rates, CTR)
Weekly / Monthly Email Metric Report

Creative & Branding

CTA placement and layout design
Footer compliance
Editing HTML Templates
Email Template Design

Web Hosting / Domain Servers

Cloudflare, Name.com, GoDaddy, DNS MadeEasy, Namecheap

Design & Branding

Canva, Sublime, Phoenix editor, ESP Drag & Drop

Data & Reporting

Excel, Grafana, ESPs

Software as a Services ( SaaS)

Google Suites & Apps, Trello, Github, Slack, Zoom, Skype

Email Testing Tools

Litmus, Email2go, GlockApps

Domain & IP Reputation Management Tools

Spamhaus, Proofpoint, Hetrix, Microsoft Sender Office, Uribl, MultiRBL, Barracuda, Cisco Talos, Invalument, RFC Realtime List, McAfee, MxToolBox

Future Goal

My main goal is to keep improving, especially in Digital Marketing. I’m always excited to learn new things that can help me do better in my job. I feel good when I can help my clients and contribute to the growth of their business. Their success is my success too.

More About Ian